Creative minds. A creative process.
I am a freelance designer with a corporate frame of mind, corporate-like hours, and a collection of capabilities. I am enthusiastic, fun and direct. My goal is to be part of your team, making your job easier, and helping your business grow.
My career has been spent working with marketing departments and business owners. I have extensive experience working in and with the print industry. Whether it’s just you steering the ship, or you have an in-house creative team supporting you, I can seamlessly help you reach your design goals and take care of the production.
I have worked with many types of organizations, from the one-person shop to Fortune 500 companies, for-profit, and not-for-profit businesses. As a graphic design and marketing specialist, my team and I will help you find the best way to market your company, services, product and/or event. Marketing and advertising is more than savvy looking graphics, it’s about building a brand for your business, attracting new business, and keeping great relationships with your current clientele.
My experience in branding, developing marketing strategies and designing materials for both print and digital media allows me to integrate both mediums into a single, cohesive campaign to help distinguish your business and separate you from your competition.
The Creative Process
01
Strategy & Research
Because great design starts by understanding the client, we begin by asking questions. A lot of questions. We work to understand your self-image, goals, audience, project parameters and desired outcomes. We research your intended audience, and study the competition.
02
Creative Exploration
& Design Development
Here is where we begin to introduce intuitive thinking into our problem-solving process. Through creative thinking exercises and collaborative discourse, we develop ideas to visually express your core message. Every choice, from layout and color to type size and style is made with your communication goals in mind. The stand-out ideas are chosen for development into initial concepts and are further refined. We then present the initial concepts to you and work with you to turn these concepts into comprehensive design directions.
03
Production Management
& Implementation
All the planning in the world is wasted without proper execution. At this phase, we ensuring that every element works to aid the communication goal of the project. Once the final design is ready to produce, we work with you to create and/or gather needed text and images. We proof and refine the design, and prepare the design for final production. We also work closely with all vendors to ensure that your finished product meets our (and your) standards of excellence.
04
Outcome Evaluation
Our work isn’t done until after the project delivers. We want to know how it’s working. We work with you to gather feedback, and evaluate not only how the process went, but also what the response has been from the target audiences.